Getting started
“Where do I start?”
Talk through the setup, understand which records you need, and find a manageable first step.
AI bookkeeping, built around you
Your finances.
Finally understood.
Nellby is building a more understandable accounting experience. Connect purchase details, talk through your finances, and learn as you go—with an AI guide by your side.
Product preview
Your financial workspaceProduct preview
SStudio workspaceBusiness overview
OverviewReview2BooksReportsDocuments
Clarity in every step.You stay in control.
YOUR OVERVIEW
A little more clarity.
Here’s where your business stands.
Total account balance$18,420.00 2 accounts · Aug 31
Net income$6,240.00Income less expenses
To review2purchasesA little context needed
Money in. Money out.
Your month, in perspective.
IncomeExpenses
Let’s connect the details.
Select a purchase to explore it with Nellby.
Beyond the merchant name
Every purchase
has a story.
Your bank sees a merchant and a total. Follow a purchase to see how the details—and one useful question—bring the picture into focus.
- The charge
- The detail
- Your context
- The next step
Product preview
A total tells you
only so much.
A monitor, printer paper, and household supplies. Three different purchases, hidden behind one merchant name.
Source evidence → your context → a proposal for review.
Illustrative data and scripted guidance. Item detail depends on supported records and eligible connections; coverage is being qualified. This preview does not connect an account, save a financial decision, or post an entry.
Intelligence with context
A clearer answer
starts with context.
Nellby’s guide is being designed around the relationship between the original record and what you know about your business.
Grounded in the source
Purchase details stay connected to the records they came from.
Informed by you
Your confirmed business context helps explain what a purchase means.
Open to what changes
A familiar pattern can inform a suggestion. Missing or changed context still calls for a question.
Room for every question
Ask Nellby.
Keep moving.
From getting started to understanding a report, Nellby is being built to help you work through the question in front of you.
Ask a follow-up. Share what’s changed.
You stay in control of decisions and approvals.
Reviewing a purchase
“Why this suggestion?”
Explore the purchase detail and work through the business context behind a suggestion.
Understanding your numbers
“What changed this month?”
Trace an amount to its available records and understand what needs another look.
Why Nellby
Built around
understanding.
Explore the thinking behind Nellby and how its intended experience compares with established accounting tools.
See the Nellby differencePlanned connections
The details, together.
Plaid
Your banking foundation.
Planned bank transactions, with statement support qualified separately.
Amazon
What’s inside the order.
Item-level detail from supported records and eligible connections.
Apple
What’s behind the charge.
Receipt and invoice detail for software, storage, and other purchases.
A few useful answers
A clearer picture of Nellby.
What is Nellby?
Nellby is an AI bookkeeping and accounting platform in development. We’re building toward the depth of a full accounting platform with a conversational guide that connects purchase evidence, business context, and clear explanations. The goal is to help you understand your finances, make informed decisions, and learn as you go.
Explore the Nellby product visionWho is Nellby being built for?
Nellby’s vision welcomes business owners, self-employed people, freelancers, and bookkeepers, with different levels of financial experience. Whether income is steady or changes from month to month, the aim is the same: powerful tools that feel understandable. Specific workflows and supported business needs will be confirmed as the product develops.
See who Nellby could helpWhat can I try on the Nellby website today?
You can explore the illustrative dashboard, follow scripted Amazon and Apple purchase stories, and ask the live Nellby AI website guide about the product direction. The guide explains Nellby; it doesn’t access your accounts or run your books. The accounting platform is still in development.
Request early accessHow is Nellby different from traditional bookkeeping software?
Nellby’s intended focus is making the whole workflow feel connected: start with the details inside a purchase, clarify its business purpose, understand a suggestion, and follow the decision back to its evidence. Established accounting platforms also have AI features. Nellby’s opportunity is to make that depth approachable through one understandable experience.
Read the QuickBooks comparisonFinancial clarity. By your side.
A better relationship
with your numbers.
Nellby is taking shape around one belief: you deserve to understand your finances.
Request early access